JENNIE HARBIN JOINS BEEF DEPARTMENT

JENNIE HARBIN JOINS BEEF DEPARTMENT

JENNIE HARBIN JOINS BEEF DEPARTMENT 1200 798 Select Sires Beef

Select Sires welcomes Jennie Harbin to the beef department as the cooperative’s beef marketing coordinator.

Harbin is a graduate of Oklahoma State University and has a degree in agriculture communications. She is a native of Nebraska and has worked for the American Shorthorn Association’s publication, Shorthorn Country, and the Plains Equipment Group. Harbin is familiar with Select Sires and previously worked with the beef department in a marketing and communications role. As the department’s new beef marketing coordinator, she will be responsible for leading implementation of a domestic marketing plan and development of beef sire directories, print advertisements, websites, videos and tradeshows.

“Jennie’s expertise, creativity, knowledge and understanding of the beef industry will play a key role in our growing beef program,” said Ryan Bodenhausen, associate vice president of beef product development and marketing at Select Sires Inc. “We are excited to have someone of her caliber join our team.”