Articles

Data from Performance Livestock Analytics software and competitive grid  marketing access from GeneNet helps beef producers market the value of their cattle PARSIPPANY, N.J. and PLAIN CITY, Ohio, February 1, 2023 – Zoetis and Select Sires Inc. are excited to announce their partnership to help cattle producers gain more from data. The partnership provides a grid marketing service, GeneNet™, which will provide Performance Livestock Analytics customers a designated marketing platform to communicate and promote the value of their cattle. Select Sires’ farmer-owners will gain value with access to the Precision Animal Health portfolio from Zoetis, including beef genetic testing and Performance Livestock Analytics software. The GeneNet grid marketing service negotiates fed-cattle pricing based on carcass characteristics including quality and yield grade. With this partnership, Performance Livestock Analytics customers will receive an exclusive offer to use GeneNet’s competitive marketing grids and gain bargaining power for the quality cattle they raise, plus…

Low Carbon Technologies will help farmers earn premiums for sustainability efforts PLAIN CITY, Ohio, January 31, 2023 – Select Sires Inc. announces the creation of Low Carbon Technologies, LLC, as part of its farmer-owned cooperative. Low Carbon Technologies will serve beef and dairy farmers who are looking to document, verify and improve their operation’s carbon footprint and overall sustainability. “Our farmers are looking for ways to both prove and improve how they are producing food sustainably. Through Low Carbon Technologies, we intend to be their partner in increasing the value of environmental stewardship to their operations,” said David Thorbahn, president and CEO, Select Sires Inc. As part of its launch, Low Carbon Technologies is acquiring Low Carbon Beef, LLC (LCB). This cattle certification company enables beef farmers and ranchers to add value to cattle that are raised with less greenhouse gas (GHG) emissions. LCB is a USDA Process Verified Program…