Select Sires, a leading genetic and supply chain development entity, has purchased GeneNet and will assume full responsibility May 31, 2021. The new manager of GeneNet is Sandra Utter, who is no stranger to carcass data, grid analysis and genetic selection. Sandra spent an early part of her career with Precision Beef Alliance, Nebraska Corn-Fed Beef, and Snake River Farms before joining the genetic supplier network with ABS then moving to Select Sires in 2019. In addition to Sandra’s daily management, Dr. Larry Corah (previously VP of CAB) and Lorna Marshall (VP of Beef Genetics at Select Sires) also work on the team with packing partners in an effort to enhance the grid structure and premiums along with reports and information.
MARKET AVAILABILITY – VALUE-BASED MARKETING – DATA YOU CAN USE